Ultimate Guide to Cold Email Deliverability in 2024

Ultimate Guide to Cold Email Deliverability in 2024 Email marketing is a powerful tool when used correctly. However, it’s crucial to understand the fine line between effective outreach and ending up in the spam folder. This comprehensive guide will teach you how to send amazing cold emails that consistently land in the inbox by bypassing […]

5 Creative Ways To Use Cold Email

5 Creative Ways To Use Cold Email Bruce Martinus | 1/1/2021 | 9 min read Cold emails can be used for a variety of different reasons, and they are used to get your foot in the door with people you are trying to connect with for the first time. When cold emails are done right, […]

Cold Emails VS Cold Calls: Which is Better?

Cold Emails VS Cold Calls: Which is Better? Bruce Martinus | 1/1/2021 | 9 min read Over the years there’s been a huge debate on the most efficient way to attract new clients to your business. While both cold emailing and cold calling carries their positives, in the end, it all boils down to your […]

List Building for Cold Email: Where to Hire & How Much to Pay

List Building for Cold Email: Where to Hire & How Much to Pay Bruce Martinus | 1/1/2021 | 9 min read https://www.youtube.com/watch?v=D3tVa6Tahfc In this video, our CEO at DFY Meetings, Michael, shares the best practices to start implementing in order to effectively outsource your cold email list building. He goes over topics such as:  What […]

How To Write Subject Lines That Get Opened

How To Write Subject Lines That Get Opened Bruce Martinus | 2/27/2022 | 6 min read Great subject lines give you the ability to get your foot in the door with your ideal prospects and allow them to read what you have to say. The importance of your subject line should never be underestimated because […]

5 Major Benefits Of Cold Email Marketing

5 Major Benefits Of Cold Email Marketing Bruce Martinus | 2/25/2022 | 7 min read The first thing that comes to mind when people think of cold emailing is that it is ‘spam’ or ‘unsolicited’.  And while it may be true that cold emails are actually unsolicited messages, and many cold emails come across as […]

How Many Cold Emails Should You Send?

How Many Cold Emails Should You Send? Bruce Martinus | 2/17/2022 | 1 min read How many prospects do you need to reach out to in order to achieve your end goal? Many cold emailers think that it all comes down to guesswork, almost like throwing mud at the wall and hoping some of it […]

The Structure Of A Winning Cold Email

The Structure Of A Winning Cold Email Bruce Martinus | 2/11/2022 | 8 min read Writing cold emails that intrigues your prospects, and ultimately generates more responses, can be a difficult task. How do you structure an email that’s designed to achieve the targets you’re aiming for? You can send cold emails for a whole […]

How To Boost Cold Email Results With A/B Split Testing

How To Boost Cold Email Results With A/B Split Testing Bruce Martinus | 2/8/2021 | 8 min read It can be extremely difficult to perfect your cold email campaigns on the first attempt. In fact, even when you find a sequence that works, you’ll soon find that it’s far from perfect. Sending successful cold email […]

Why You Should Hire An Outbound Lead Generation Agency

Why You Should Hire An Outbound Lead Generation Agency Bruce Martinus | 1/1/2021 | 9 min read An outbound lead generation agency is essentially a third-party company that reaches out to prospective clients on behalf of another company to help them generate more outbound leads in order to sell more of their products or services. […]