Bruce Martinus | 1/1/2021 | 9 min read
An outbound lead generation agency is essentially a third-party company that reaches out to prospective clients on behalf of another company to help them generate more outbound leads in order to sell more of their products or services.
It’s the lead generation agency’s job to pique the interest of your ideal prospects.
The main goal of a lead generation agency is to provide you with a host of outbound leads and conjure up more outbound strategies that make it easier for you to manage all the other areas of your business.
1) Work With a Team of Experts
There are a lot of moving parts to focus on inside of a company such as; product development, handling of your team, improving your service, etc., so in reality, your time is limited.
Outsourcing your outbound lead generation to a team of dedicated experts will allow you to focus more of your time on the areas in which you need to work on, while an agency will handle bringing more leads into your company.
Delegation can prove to be crucial as you scale because you can’t be fully involved in every aspect of your company.
It takes a fair amount of time and resources to effectively bring more potential sales to your company, so working with an agency – whose sole focus is to do exactly that – will ultimately allow you to grow your business more efficiently.
2) Efficiently Track Data and Measure Results
In modern times there is a wrath of marketing automation tools, and they have come on leaps and bounds over recent years.
Lead generation agencies have access to more tools than they ever have in history.
The tools that they use have the sole purpose of gathering valuable insights into your ideal market which allows them to build extremely effective outreach campaigns.
These same tools also provide feedback instantaneously which allows lead generation agencies to find patterns and constantly make tweaks to campaigns to ensure the quality of campaign performance.
When you work with a lead generation agency, it’s their goal to constantly track your performance and implement strategies that increase the chances of success.
Hiring an in-house SDR or full sales team can prove to be extremely costly for you in the long run – especially if you don’t get it right the first couple of times.
More often than not, lead generation agencies work alongside your budget to ensure that the value a potential customer brings to you vastly outweighs the cost of attracting them.
It’s important for you to gain clarity on the goals you’re looking to achieve with outbound lead generation, what a new customer is worth to you, and how much you’re willing to pay for leads to ensure profitability.
4) Effective Follow Up Strategies
Generating, and ultimately, contacting leads is one thing – effectively following up to increase the chances of conversions is another.
The majority of leads don’t respond after just one email. The problem is that many cold emailers will only send one email because they take it as a ‘no’, or they just don’t have the time or energy to stay on top of follow-up messages.
When you decide to work with an outbound lead generation agency, they will create an automated sending schedule, which means that every campaign you send will have multiple follow-up messages in the sequence.
Which ultimately allows for higher conversion or response rates.