Using Humor In Your Cold Emails
Using Humor In Your Cold Emails Bruce Martinus | 1/3/2021 | 8 min read There’s a bunch of people who love using humor in their cold emails, while others find them cheesy, unprofessional, or childish. Here’s the thing… There’s way too much noise in people’s inboxes, and on the internet in general, for you to […]
The Psychology of a Cold Email
The Psychology of a Cold Email Bruce Martinus | 1/3/2021 | 7 min read Every day, B2B business owners receive a plethora of marketing material. People are trying to sell them something from all angles, and for your cold emails to stand out – you need to understand your prospect’s emotions, problems, and needs. Basically, […]