Bruce Martinus | 4/1/2021 | 6 min read
Cold emails are one of the best ways to generate more leads and make more sales for your business, but to master the art of cold email marketing isn’t easy.
And that’s because with cold outreach you have no relationship with your prospect prior to the email.
So you’re unable to modify your approach to the intended recipient in real-time due to the lack of visual communication.
But there is still a way to create extremely effective cold emails that generate responses, and every good cold email normally consists of 4 things.
Great personalization shows that you’ve thought deeply about the recipient and what interests them, bothers them, what they want, and how they see the world.
It also shows that you’re emailing them only – nobody else. When somebody feels as if the message is generic and intended for thousands of people, they’ll cut you straight off.
You have an opportunity to message somebody in their personal inbox, so tell them something you admire about their company. Don’t waste the opportunity by being generic.
You’re the stranger here, remember. You may know a little bit about them, but they know nothing about you – so you need to show them how you’re credible.
To build trust, we can tell them about any authority, credibility, or social status that could be relevant to the person. And this can be done in one or two sentences.
The more specific we can make it for our ideal targets, the more responses we’ll get.
Our goal here is to go from a complete stranger to someone who our prospect can trust.