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How To Stop Annoying People With Your Cold Emails in 3 Simple Steps

Bruce Martinus | 1/1/2021 | 9 min read

Cold emails can be a major opportunity for opening the door to working with some amazing brands.

That is if you craft a well-written message that piques the interest of the reader.

Easy, right? 


The problem is that cold emails can highly annoy your prospects, which is one of the reasons why they hate receiving them so much.

The good thing?

We can ensure that our emails have a higher chance of getting responses by finding out what annoys people and doing the exact opposite.

And with that in mind, here are 3 simple steps to making your emails less annoying.


1. It’s not about you… it’s about them!

Here’s the truth…

Your prospect doesn’t care about how you started your business, how many awards you’ve won, or any other irrelevant information about yourself.

Harsh, I know.

But what they really care about is what you can do for them. 

So what we have to do is shape our message to what they care about, and want to hear about the most…


If you focus on what you’re offering and how it can help them specifically, then your email will undoubtedly have a higher chance of getting a response.


2. People see right through fake attempts of sincerity.

If you’re opening your emails like this: 

“Hey {Name}, I just came across your website, and I really love the colors!”

Then you might as well just not be personalizing your email at all, because not only will this have no impact on your response rate, but it might even make it a whole lot worse.

Your prospects aren’t silly, so you should never treat them as if they are.

But the point is that they’ll see right through these attempts of false attempts of being sincere, and realize that your email was sent to hundreds of other people.

Try something like this instead;


“Hey {Name}, just seen on linkedin that {Company} won {Award Name} Award – congratulations on an almighty achievement!”


“Hey {Name} – saw your tweet about {Topic}. Super interested to know if you {Mutual Interest}?


“Hey {Name}, noticed that you attended {Event} last year – I was there too! Loved listening to {mutual connection}. What did you think about it?”


Our one goal with cold email is to build a relationship with someone who’s never spoken to us before.

If you can convince them to trust you, by being genuinely friendly instead of fake, then your emails will be on to a winner.

3. They don’t want to read an essay!

When you receive an email that looks like it’s going to take at least 5 minutes to read, what do you do…

a) Read it all word for word?

b) Hit the trash button?


If your answer was b), then that is exactly what your prospects do every time they receive a cold email that looks like it’ll take longer than a few seconds to read.

That’s the key thing to remember here: 

You only have a few seconds!


So, while it may seem like a good idea to add a few extra words here and there, or make your offer a little longer to make it seem more valuable – it won’t work. In fact, you’ll probably see a decrease in responses.

People hate reading a ton of words and chunky paragraphs, even though what you’re saying might be valuable to them, they won’t read it.

If you cant get your point across, and show them why your offer is valuable to them in under 20 seconds, then your email will be gone like the wind.


Quick Recap…

1. Don’t revolve the message around your company… it should always be about them.


2. People can spot false sincerity from a mile away… do your homework and say something genuine to your prospect.


3. Keep your email short, sweet, and straight to the point… leave the chunky paragraphs, keep plenty of white space, and make it pleasant on the eye.

Want to hear how our team can book you consistent and qualified meetings on autopilot? Book in your free strategy call.