Cold emails can be a major opportunity for opening the door to working with some amazing brands.

That is if you craft a well-written message that piques the interest of the reader.

Easy, right? 

Wrong.

The problem is that cold emails can highly annoy your prospects, which is one of the reasons why they hate receiving them so much.

The good thing?

We can ensure that our emails have a higher chance of getting responses by finding out what annoys people and doing the exact opposite.

And with that in mind, here are 3 simple steps to making your emails less annoying.

1. It’s not about you… it’s about them!

Here’s the truth…

Your prospect doesn’t care about how you started your business, how many awards you’ve won, or any other irrelevant information about yourself.

Harsh, I know.

But what they really care about is what you can do for them. 

So what we have to do is shape our message to what they care about, and want to hear about the most…

Them!

If you focus on what you’re offering and how it can help them specifically, then your email will undoubtedly have a higher chance of getting a response.

2. People see right through fake attempts of sincerity.

If you’re opening your emails like this: 

“Hey {Name}, I just came across your website, and I really love the colors!”

Then you might as well just not be personalizing your email at all, because not only will this have no impact on your response rate, but it might even make it a whole lot worse.

Your prospects aren’t silly, so you should never treat them as if they are.

But the point is that they’ll see right through these attempts of false attempts of being sincere, and realize that your email was sent to hundreds of other people.

Try something like this instead;

“Hey {Name}, just seen on linkedin that {Company} won {Award Name} Award – congratulations on an almighty achievement!”

“Hey {Name} – saw your tweet about {Topic}. Super interested to know if you {Mutual Interest}?

“Hey {Name}, noticed that you attended {Event} last year – I was there too! Loved listening to {mutual connection}. What did you think about it?”

Our one goal with cold email is to build a relationship with someone who’s never spoken to us before.

If you can convince them to trust you, by being genuinely friendly instead of fake, then your emails will be on to a winner.